Friday, April 20, 2012

Why chickens will make Charles River Running a better place to shop


Stick with me on this one cause it's gonna take me a bit to get around to making this point.  First, meet half of the flock--Oprah, Daisy and Sunny.  One week old and fully engaged in newborn activities; eating, pooping, standing under a light bulb, and falling asleep while standing up.  We brought them home, along with their sisters, in a cardboard box from an excellent feed mill down in Taunton along with a 50 lb. bag of feed.  That's right--50 lbs of feed that will be consumed in their first 10 weeks of life.  Good thing I don't have to buy them shoes as well.  If all goes well, we will be enjoying fresh eggs in 6-7 months.

I'm sure you are asking why would I take on such a project with the opening of Charles River Running just 5 weeks away.  Well, I did think hard but not too long.  This is how I see it---running a business could consume me.  It could take over my life.  It could take me away from the the rituals and rhythms and beauty that ground me to my family and the earth.  We all want to follow our passions, provide a sustainable income for our families and achieve success but these desires should not be all consuming.  I am a big believer in balance and moderation and stopping to enjoy the moments of grace in each day.  Guess what--these chickens are going to help me with that.  Yup.  Who needs a gallon of fresh water each day?  Who needs food, ventilation, bugs and grass?  Who needs to be brought in to the coop each night for a safe roost?  That's right---my girls.  They will remind me that while the store is very important---they will need me too.  Spending time with them, watching my children laugh at their crazy pecking games, and holding them to our hands will make us better, more balanced individuals.  We will face each business day with a bit of grace and calm and peace.  "Welcome to our store, how can we help you?"

No comments:

Post a Comment