Yes, I am a sucker for a tag line. The folks at Sparkly Soul ask me this question when I open up their web page. Well, it makes me want to order a gross of these non slip, super fun sparkle unicorn cotton candy girl power headbands in every color and then wear them for every run that I go on from now on. And THAT is the power of a great tag line... Also adding to the appeal is the fact that the company was founded by a marathoner and triathlete who wanted to keep her hair out of her eyes. We gotta support that!
Btw, you can also buy one or two or fifteen at Charles River Running this June. Sparkle-on!
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